M-K Navy
RGB 32, 46, 82
Our signature. Headings, the monogram and confident brand moments.
The M-K Enterprises brand guide
Our brand.
Thoughtfully
expressed.
A shared language for everything we make. The colours, shapes and words that help our independent spirit feel unmistakably M-K.
Find our logoIdentity / 01Yorkshire, UK
Enterprises
Thoughtfully built.
A practical reference for our brandEdition 01 November 2026
01 / Our essence
Small brands.
More character.
We’re M-K Enterprises: independent brands, thoughtfully built in Yorkshire. Comfort, identity and imagination connect our different worlds.
- Our mission
- Customer success is everything.
Thoughtful products, helpful service and better experiences for our customers.
- Our vision
- Build brands that consumers love.
Give each brand a clear purpose and the space to be itself.
- Our values
- Quality. Service.
Honesty. Teamwork.Simple principles to guide how we work and how we communicate.
02 / Our logo
One mark.
A familiar signature.
Our M-K monogram is the anchor of the identity. Keep its original shape and let the surrounding space do the work.
Give it space
For new layouts, leave clear space of at least one quarter of the mark’s height on every side. Keep it clear of text, edges and busy photography.
Keep it recognisable
Scale proportionally. Use the supplied artwork without stretching, rotating, adding shadows or replacing it with typed letters.
Name it consistently
Write M-K Enterprises, with a hyphen and a capital E. Use the full name on first mention; M-K works in familiar, shorter copy.
Download navy monogram
SVG · Transparent background · Scales without losing detail
03 / Our colours
Grounded in navy.
A little warmth.
Let navy and paper lead. Use berry to draw attention and blush to soften the edges. These are our digital colour values.
Berry
RGB 190, 52, 85
A purposeful accent. Calls to action, small labels and highlights.
Blush
RGB 242, 214, 221
A softer note. Supporting surfaces and emphasis on dark backgrounds.
Paper
RGB 250, 249, 246
Room to breathe. Our warm, everyday canvas for text and imagery.
Supporting neutrals
Deep Navy #141E35Dark sections
Muted Ink #5B6271Secondary text
Soft Line #DCDDE1Dividers
White #FFFFFFReversed text
04 / Our type
Clear by design.
Character by detail.
A modern, readable foundation with a softer editorial accent. Keep the hierarchy clear and give every line room to breathe.
Geist
Primary typefaceABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & !?—
Headings, body copy, navigation and buttons. Use regular weight for reading and medium or semibold for emphasis.
Georgia Italic
Editorial accentA little
character.
A few words in a headline, a change of pace. Use sparingly to add warmth, with Geist carrying the rest.
Geist Mono
Small details01 / 02 / 03
Section numbers, colour codes and short reference details.
05 / Our voice
Write with care.
Sound like us.
Friendly, straightforward and quietly confident. Use British English, active sentences and useful detail. Let the personality come from what we say.
Warm & human
Write like a person. Use we, you and everyday words.
Sounds like us
“Good ideas start with a conversation.”
Give this a miss
“Submit your enquiry to the relevant department.”
Clear & useful
Lead with what something does and why it matters.
Sounds like us
“Buckle-free belts, designed for everyday comfort.”
Give this a miss
“Revolutionary lifestyle solutions for everyone.”
Honest & thoughtful
Be specific. Describe progress without making promises we cannot prove.
Sounds like us
“We’re exploring better ways to reduce our impact.”
Give this a miss
“Our products are completely sustainable.”
A ready-to-use introduction
M-K Enterprises brings together independent brands, thoughtfully built in Yorkshire. From everyday comfort with Bear Belts to fantasy-inspired fragrance with Mythical Moods, our brands have their own personalities and a shared belief in thoughtful products and helpful service.
06 / Our brands & imagery
A shared home.
Room to be different.
M-K Enterprises connects the family. Each brand keeps its own logo, palette and personality. Use the M-K identity for group communications and each brand’s identity for its own products and stories.
Comfort-led accessories
Buckle-free, elastic belts designed to move comfortably with real bodies — useful by design and easy to wear.
Explore Bear Belts
Fantasy fragrance
Fantasy-themed candles and fragrances that turn ordinary rooms into places for quests, comfort and escape.
Explore Mythical MoodsReal products. Real people.
Choose clear product details, natural settings and honest portraits. Keep colours true to the product and leave space around the subject.
Protect each personality.
Keep original logo artwork and colours. Bear Belts’ logo sits on white; Mythical Moods’ artwork uses a dark surface. Avoid filters or recolouring.
Make something that feels like M-K
Keep this guide close.
Use it when writing, designing or introducing our brands. For a collaboration or a specific asset, get in touch.